According to the latest news from Search Engine arena, Bing has entered into a deep content sharing partnership with well-known local search engine Yelp. As per the terms of the deal, Bing will be able to crawl, extract and pull deep data from Yelp and those data will be surfaced at the Bing searches across the United States.
Content, that Bing will be able to pull and present on their search engine includes photos, reviews snippets and business attributes. While talking to media persons Bing spokesperson says that this collaboration is going to be a milestone in the overall search history of Bing and we believe that it will improve and refine user’s overall search experience. Going into the same line the spokesperson says “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S.”
The step is being viewed as a retaliatory action to nullify the move of Google in which it entered into a content sharing partnership with local review company Zagat. It is noteworthy that last month Google and Zagat cracked a deal in which Google places search would be powered by Zagat rating. Since then Bing was looking for some opportunity to equip their local search with same type of rich contents and Yelp is the most evident answer.
However, unlike other third party content sharing partnership Bing said this is a deeper integration and the data is completely different than what is available through “Standard Yelp API”. According to sources the content will appear on Bing Local Pages with the branding “powered by Yelp”.